The Mission of Convergent Performance is to permanently eliminate human error and lost potential.
That's a pretty powerful mission, isn't it?
When Marcie (Convergent Performance's Director of Creative Services) reached out to me, they were making do with a very dated website presence. Landing on the homepage quickly resulted in overwhelm due to the lack of visual hierarchy and the sheer volume of content. They were the perfect candidate for a fresh website design!
FOR THE NEW WEBSITE, THEY HAD THE FOLLOWING GOALS:
(1) Ease of website navigation
(2) A clear and concise definition of our services/products
(3) A commanding call to action/reason to pick up the phone and call
We started from the ground up with an extensive strategy and wireframing process, followed by a Style Tile phase to ensure that the new website aligned beautifully with the updated brand guidelines Marcie had been working on.
By the end of the project, we had a clean, modern, mobile-responsive web presence that beautifully showcased the care and expertise they pour into all of their training programs.
A special thanks to Marcie and Paul at Convergent Performance for all of your hard work on the brand guidelines and refreshed copy for the new website. You guys are an absolute dream to work with!
