An updated visual identity for the National Portrait Gallery in London, UK. The brief was to develop an identifiable mark for the NPG, where only a logotype had previously been used across the gallery's branding.
The symbol’s combination of both organic and inorganic shapes is representative of the traditional and contemporary range of artwork displayed throughout the gallery; the juxtaposition between old and new. The intersecting lines representative of the intersection between past and present/traditional and contemporary elements of the artwork found in the gallery, as the displays range from Tudor times to present day. Frame-like structures of the mark hold relevance to the display of art in the gallery, and are implemented in this way in the gallery’s branding, such as to display works from exhibitions on seasonal brochures. Use of red, blue and green throughout the branding applications represent the NPG’s range in portraiture and as such have been used to differentiate between areas and collections in the gallery.
Mockups and image references:
