About Flower Power Inc:
Flower Power Inc., located in East Village, NYC, is an extraordinary retail store, an indispensable resource to superlative organically cultivated herbs, roots, flowers, leaves and seeds. The store's resident Wise Woman/Green Witch, Lata Chettri-Kennedy, is a knowledgeable and quality driven herbalist who is loved and admired far and wide for her integrity as well as her loving positive energy and the empowering information she offers.
Design Process:
The brand characteristics for Flower Power to strengthen are "magical" "warm" "mystery". A flexible, recognizable, magic-looking layout system was built for its products, printed matter, and webpages. In addition, a simplified magic matrix was created as a container to hold customized herbal patterns. It is also friendly when it comes to the digital display. The typefaces used here with slightly inky, old school, hand-written looking to create more humanity and warmth. Now, Flower Power is ready to share their magic and mysterious stories with their neighbors!
