Cadbury's Thrilling Good Read collection
In this brief, I had to create three innovative chocolate wrapper designs based on a themed campaign by Cadbury's and book publisher Wordsworth. The campaign was aimed to encourage young people aged 13-16 to read by creating chocolate designs themed around classic and contemporary novels. The theme choices were, 'Cadbury's Enchantingly Good Read' collection or 'Cadbury's Thrillingly Good Read' collection.
Taking inspiration from early Film Noir and Horror movies/posters, I wanted to give these classic novels a darker and contemporary feel to appeal to the younger target audience, while also giving them a visual glimpse into the storyline and build curiosity through visual style and minimal use of colour.
