Out
Outdoor Activity Centre
This brief consisted of creating a simple logo and icons for an Outdoor Activity Centre in the Peak District to use across their brand, encompassing their overall love for adventure.
Mood board for inspiration.
As the brief requirements consisted of creating a simple icon as a logo, I began exploring using 2 random colours that would stand out boldly during the experimentation's. My main idea for the logo was to use minimal design to make the logo look more modern and professional and by doing this I tried out different variations using a location icon that I designed to replace the 'O'.
I then began experimenting and trying out different colours that would relate both to their desire for a modern look and also to their overall love for adventure.
Final Logo (B&W Version)
Icon Designs:
