Artist Statement: In an effort to re-brand an existing company (MTN Dew) I reworked their typeface, logo, and color palette to try and promote a new, more modern look.

To create this project, I had to pick an existing and well known company to re-brand their typeface, logo, and color palette. The typeface, logo, and color palette could be similar to the existing ones, but overall needed to be a complete makeover. I created the typeface, logo, and color palette in illustrator and then transferred them into photoshop to create the mock-ups you see above.