IN/ES - TAI CHI & KUNG FU
CASE STUDY
IN/ES [INTERNAL/EXTERNAL] is an experimental martial arts basic course based on the combination between Tai Chi and Kung Fu principles as a proficient approach to Self-consciousness and martial training. The awareness of both internal and external approaches as a unicum that constantly flows.
To promote this course I was asked to create a simple and lightweight yet original brand and some digital content to be spread on FB and IG Ad campaigns.
I have been digging into the Chinese Martial Arts visual universe to come up with some fresh-looking graphics that would better fit a millennial European mood.
▷ SABRINA ◀︎
•◉ M° Sabrina Firmaturi, 3rd Duan of Kung Fu, 2nd Duan of Tai Chi holds the course ◎◦
She practices Kung Fu from the age of 4 and Tai Chi from the age of 8. Three-time world champion, she began teaching in 2000. Since 2003 she merges her language with experiences like Capoeira, Mano a Mano, Juggling, Dance Theatre, Bhuto Dance.
[of course]
CONCEPT
TRANSITIONS
I decided to focus on the concept of "Transition" as the inner core of the visual experience.
Transition between styles, arts and ages.
STYLE = FROM HAND-DRAWN > TO PRINT > TO DIGITAL
CONTEMPORARY : DIGITAL = FONT
MODERN : PRINT = PALETTE
TRADITIONAL : ARCHETYPE = TAO
TRANSITION : FLOW = DISTURB
PROMO VIDEO
[MEDIA AWARENESS]
All the content has been designed always keeping in mind the context in which it was supposed to be displayed and consumed in order to maximize its effectiveness.
FACEBOOK & INSTAGRAM POST
THANKS FOR WATCHING
