This was a project about creating a fictionary 360° advertising for Netflix Spain.
The global concept which we used to create all the advertising was the fact that if you did not understand the phrases that people told you, you were not cool because you do not have Netflix and you have not seen the series.
The name of the campaign is #WHOISNEXT and it comes from the following idea:
Who will be the next person to subscribe to Netflix?
With this concept we made 2 spots for TV and Social Media and we applied the campaign to Facebook, Twitter & Instagram too.
We introduced a counter on the web, and we made guerrilla marketing applied in the subway and posters for bus and metro stops.
The concept of guerrilla marketing consists of placing the teaser of the number counters before the campaign to intrigue people and start commenting on social networks.
Guerrilla marketing
Spot Plata o Plomo, Narcos
Spot Friends don't Lie, Stranger Things
