The New New Rochelle
With over 25 new development projects underway in the busting downtown of New Rochelle, Crafted scripted, filmed and rendered a full visualization of the future skyline through special effects, as a storytelling approach to bring concept to realization for current and potential residents.
The full "Ideally Yours" marketing campaign comes to life through a custom designed and developed site geared towards attracting new residents to downtown New Rochelle.
As a digital marketing hub, designed to attract millennials, artists and young professionals, ideallynewrochelle.com was built to house information and updates around the benefits of Living, Working and Growing in New Rochelle.
The entire "Ideally Yours" platform works seamlessly across all major browsers and mobile devices.
Subway ads, billboards and Times Square placements were created to amplify the outreach of the recruitment campaign.
The Google Maps API was leveraged to create custom interfaces where users could learn about the locations and offerings of Featured Business, Events and Upcoming Development Projects.
The interactive maps tied directly into the walkable downtown where visitors could explore the streets and experience the businesses, calendar events and sites of future skyscrapers.
Crafted also helped usher in the arts movement through custom, large-scaled sculptures and unique signage in the heart of the downtown.
Digital ads and video ran on signage, wifi kiosks and social media, all featuring notable
"Ideally Yours" Anthem Video
"Work Here" Video
"Grow Here" Video
