MoonBeam is a fictional Starbucks competitor that has cafes and bakeries and sells brews and home products (candles, wooden cutlery,etc.). This concept branding was done as part of an assignment at design school. The objective was to come up with a fictional brand and brand it. I came with this idea for a night time cafe and took it a step further as a Starbucks competitor, offering high quality of service, delicious food and coffee, at a more affordable price.
