Direct Mail Promotion:
Seminar at the American Association of Healthcare Administrative Management
Seminar at the American Association of Healthcare Administrative Management
This promotion went out to over 1,200 finance directors, chief financial officers, business office managers, and other healthcare professionals involved in revenue cycle management. Our objective was to market the speaking engagement of two of our company executives presenting at the annual conference for AAHAM, and drive traffic to our tradeshow booth. Both objectives were accomplished.
