Research
Unlike commercial soap, natural soap is made from a chemical reaction between water, lye (also known as sodium hydroxide), and fats and oils. These fats and oil are turned into soap and glycerine by a chemical process called ‘saponification’. This process, when completed properly, leaves you with pure soap, glycerine, and some residue from the natural ingredients in the individual recipe.
Commercial soap is not ‘made’ but ‘manufactured.’ We use the term manufactured because of the way it’s made – by combining chemicals (including petroleum) in a slurry mixer. The mixture heats up on its own as a result of two chemical reactions. Once the mixture heats to a certain temperature, it is dried using a vacuum chamber and an atomiser. The resulting powder is then mixed with various other ingredients to form the final product.
Personas
1. Rohit
Age: 19 years
Occupation: College Student
Needs: As rohit is a college student and has a sensitive skin, he requires a soft and comfortable soap. He likes natural products and doesn't mind spending money for himself.
2. Malini
Age: 45 years
Occupation: House Wife
Needs: Malini is a caring and aware housewife of a 21st Century. She is usually busy in her house hold chores and loves to relax by bathing. She also cares for her looks and skin fairness. She will buy handmade soaps not only for herself but also for her family members.
3. David
Age: 36 years
Occupation: Corporate Employee
Needs: David is a corporate employee on his steps to success. He needs products that reflect his wealth and provide a premium experience. He will gladly spent extra cash for natural soaps.
User Mapping Journey
Handmade Soaps for Customers
Specifically shaped for comfort and cleaning
Delivered Doorstep to Doorstep
Easy Customization with hints
Multiple soap purchases through carts
Logo and Typography
The logo is a simple yet unique look that conveys a handmade and premium product.
The major typeface used is Josefin Sans. It is selected for its:
1. Simplicity
2. Uniqueness
3. Geometric and Modern Look
Some secondary typefaces use Josefin Slab which shares the same properties with Josefin Sans.
Pre Sale Page
Customization
The customization page is designed to provide customers with a comfortable and fast ordering experience. Each choice is detailed in the right side and is clearly differentiated using distinct colors.
