Bookify: visuals and research
Bookify is an imaginary company which brings the most critically acclaimed books right to your phone. It allows you to quickly and easily digest new knowledge, expanding your perspectives and feeding your mind. Its tone of voice is playful and inviting, not elitist.
In two months Bookify will launch in Australia.
I was tasked creating the visuals to announce the arrival in the Australian Market. The announcement will be made via social media.
The main goal was
- Process journey:
1. Where was my starting point.
2. How do I build a rational and take decisions.
3. A tangible outcome, for instance on a visual level, helps to summarize and can act as a translation of your thought process.
- Do not expect a full fledged project as a result.
- Show my research skills for a foreign market.
- Create in approx. 9-12h (research + visuals + presentation to marketing stakeholders).
Most importantly, none of the decisions that I made were chosen at random, but rather they presented themselves based on clear evidence using different methods of research.
End result. You can see the research process below.
Based on the audience that most uses e-book softwares and access the internet in Australia, I understood that the target audience for this project would be the Aussie Millennials.
It is to my understanding that most of them want to, when looking at a brand, feel emotions rather than looking at a product and they want to see themselves represented in the images / graphics, that's why I've always chosen someone that you can't quite clearly distinguish.
Millennials also want to feel that their experiences (narratives) are unique and that they are on a journey of discovery and adventure. That's why I've selected pictures that resemble adventure / mystique.
All the slides created for the presentation. Close to 46 total.
1.These slides comprise of learning who the target audience is.
2. What do they use.
3.What they consume.
4. Their culture.
5. What's happening in digital worldwide and also in Australia
6. Creating visuals based on was successful in the Australian market.
7. Create the logo based on what's trending in the market while also distancing itself from what's too common ground. The brand wants to be unique.
8. Main social media channels used by the target audience.
9. What type of Ad's are most rentable (great ROI) in that platform.
10. Some key visual elements sketched to demonstrate how I would approach the medium.
