“Sugar & Spices” is a versatile blend of the most popular spices and sugar in convenient packaging. It can be added to hot and cold drinks, pastries and desserts, porridges, yoghurts and muesli. This being a new product on the market, the design had to clearly demonstrate the ways and convenience of the product’s use, encouraging consumers to experiment with usual flavors. It was also necessary to seamlessly incorporate a sheer window on the front of the package to let consumers a glance at the sugar and spices.
Client — Pripravka
Marketing Director — Olha Romashchenko
Head of R&D Department — Tetiana Khrystych
Brand Manager — Karina Novoseltseva
Concept & Design — Vataga Agency
Creative Director — Kostya Khmelyuk
Art Director — Nazariy Kumanovsky
Graphic Designer — Lisa Kuznietsova
Photographer — Taras Hipp
Project Manager — Ostap Malashnyak
