Winner project at the city brand identity contest "Jesi Città Regia". The logo and its corporate identity are inspired by the traditional decoration of the city. The project was the result of a research, started from the analysis of the city's roads, buildings, artwoks and masterpieces. The logo celebrates the city and its significant history, considering it was the place where the emperor Federico II of Svevia came to light. The generative graphic system came from the synthesis of the decorations found around the historical city center.
Regola Font is a unique typography font created just for Jesi. It was inspired by italian gothic letters with a modern touch. The palette of colors was inspired by materials found around the city as marble, rock, iron, plaster. All the future Jesi's communication system will be consistent with the brand identity guidelines.
