ADOBE INVITED THE CREATIVE COMMUNITY
TO ENJOY A FANTASTIC EVENT
TO ENJOY A FANTASTIC EVENT
WINNER | JUDGE'S AWARD SECOND PLACE
Team Milla & Marina
CHALLENGE
Hand-picked designers were competing offline in the Creative Jam tournament at Westergasfabriek. With a focus on UX Design, teams were given the theme Amsterdam-2030 and had 3 hours to complete their work using Adobe XD and additional 2 minutes to take the stage to share their creations with audience. There were 2 People's Choice winners and 2 Grand Prize winners decided by a group of judges (UX designers and researchers from Amsterdam).
OUR IDEA
We are expecting more traffic in the future – cars, bikes, pedestrians. Our assumption is that in 2030 Amsterdammers will adapt their water resources to the full using green-energy self-driving boats. We've created A BOAT to make commuting smoother and smarter using these boats. Our design is based on predictive personalization – using AI to redirect boats to achieve better user experience.
SKETCHING
PROTOTYPING
2030. You are lucky to live and work in the same city, but you don't want to have difficulties commuting by bike or car due to crowded public roads. Luckily you are in Amsterdam where is a fleet of smart self-driving city boats. A BOAT is a smart one-seater water vehicle, which can quickly chain to each other and share the energy while moving in the same direction.
Behaviour analyser both with voice recognition system can sense your mood and propose a trip before you ask for it, based on your needs or schedule. Even so you are able to manually set destination and time – and the nearest boat will arrive at the nearest point on the canal.
A BOAT doesn't have a fixed owner, regular stops and strict directions. You have an individual route which is the most convenient at the moment. We believe that commuting boats in 2030 will look far more futuristic as a gliding-capsule-cozy-inside-with-lifting-equipment but we hope to retool existing ones to tidy the canals.
No human involving during the whole trip, safety first, do your favourite stuff, check social media or listen to the Amsterdam vibes. A BOAT will notify you in advance and lift up to the ground. No humans were harmed in the making of this trip!
While leaving A BOAT don't hesitate to rate your trip, it helps boats to know the happiest directions and collect driving behaviour rules to learn from each other. Eventually, we all will make city commuting smoother and smarter every day.
