“Ever since I opened my first shop in my parent’s backyard, I’ve learned that the journey is just as good as the destination.”
Meet Erik Saltvold, owner and founder of Erik’s Bike Shop, as he gets your next trip in gear with the help of the 2019 Honda CR-V.
We developed the “Life Is Better” campaign series to connect Honda owners and local Twin Cities businesses that share the same core beliefs and values of the Honda consumer. With in-market data, we built detailed customer profiles for the Honda CR-V, then identified local businesses and locations that aligned with the model.
Agency: Tier10
Client: Greater Twin Cities Honda Dealers
Campaign: “Life Is Better”
Vehicle: 2019 Honda CR-V
Duration: :30 Seconds
Location: Minneapolis
Date: January 2019
Director: Erik Motta
Producer: Devin Leisher
Executive Producer: Scott Rodgers
Assistant Director: Robert Angelo
Director of Photography: Tim Figueira
Camera Operator: Alexander Pickering
Motion Graphics & Visual Effects: Devin Leisher
Copywriter: Nathan Whipple
Account Director: Scott Fletcher
Account Executive: Alexa Stanco
Client: Greater Twin Cities Honda Dealers
Campaign: “Life Is Better”
Vehicle: 2019 Honda CR-V
Duration: :30 Seconds
Location: Minneapolis
Date: January 2019
Director: Erik Motta
Producer: Devin Leisher
Executive Producer: Scott Rodgers
Assistant Director: Robert Angelo
Director of Photography: Tim Figueira
Camera Operator: Alexander Pickering
Motion Graphics & Visual Effects: Devin Leisher
Copywriter: Nathan Whipple
Account Director: Scott Fletcher
Account Executive: Alexa Stanco
