“The best part of life isn’t where you go, but discovering what comes next.”
Welcome back Spencer Johnson, owner and founder of Sota Clothing, Life is Better alumnus, and growing his home away from home with the 2019 Honda Pilot.
We developed the “Life Is Better” campaign series to connect Honda owners and local Twin Cities businesses that share the same core beliefs and values of the Honda consumer. With in-market data, we built detailed customer profiles for the Honda Pilot, then identified local businesses and locations that aligned with the model.
Agency: Tier10
Client: Greater Twin Cities Honda Dealers
Campaign: “Life Is Better”
Vehicle: 2019 Honda Pilot
Duration: :30 Seconds
Location: Minneapolis
Date: January 2019
Director: Erik Motta
Producer: Devin Leisher
Executive Producer: Scott Rodgers
Assistant Director: Robert Angelo
Director of Photography: Tim Figueira
Camera Operator: Alexander Pickering
Motion Graphics & Visual Effects: Devin Leisher
Copywriter: Nathan Whipple
Account Director: Scott Fletcher
Account Executive: Alexa Stanco
Client: Greater Twin Cities Honda Dealers
Campaign: “Life Is Better”
Vehicle: 2019 Honda Pilot
Duration: :30 Seconds
Location: Minneapolis
Date: January 2019
Director: Erik Motta
Producer: Devin Leisher
Executive Producer: Scott Rodgers
Assistant Director: Robert Angelo
Director of Photography: Tim Figueira
Camera Operator: Alexander Pickering
Motion Graphics & Visual Effects: Devin Leisher
Copywriter: Nathan Whipple
Account Director: Scott Fletcher
Account Executive: Alexa Stanco
