COLOURS /
When I analysed the market, there was an absence of a specific colour: purple. I proposed to use a dark purple as the main colour which the client was delighted about.
The original secondary colour was lime green but we agreed it looked a bit too much like the colours of The Joker (Batman villain). The main priority was a colour that could to stand out in the dark grays of the website and we went with a teal. They just also happened to like the light gray so much that it became an additional secondary colour.
FONT /
When choosing a font, the first decision was to use a geometric sans serif in capital letters. However, when reaching the final result of the logo, the client requested something more subtle and softer and thus Thom Niessink's Odudo Soft became the logotype
