A communications executive with two decades of experience, Bryan Specht serves as the president of Olson Engage, an award-winning public relations agency with offices across the United States. In that capacity, Bryan Specht oversees a team that provides comprehensive marketing services in a dynamic communications environment. 

In recent years, constantly evolving technology and the prevalence of social media have changed the way professionals in the communications industry support and promote their clients’ brands. Until just recently, the social media landscape was dominated by Facebook, but users today also communicate and access information via Twitter, Instagram, Tumblr, Pinterest, and several other social media channels. 

These popular platforms have given those in PR and marketing new avenues for delivering their clients’ messages, but they've also made it more important than ever to stay up to date with communications trends. The widespread use of mobile devices is one trend that is likely to continue to affect marketing campaigns in both the near future and beyond, and PR professionals must now have mobile channels at the forefront of their minds when crafting communications strategy.

In addition to supporting on-the-go communication, the prevalence of social media and mobile devices has helped create a greater demand for visual content. Marketing firms can meet this demand through brand-based videos and infographics. Real-time interactions are also in high demand, so brand and company communications through Twitter, Facebook, and other channels are becoming an increasingly important part of marketing strategy.