VIENNA | City Branding

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VIENNA

City Branding

Vienna is the capital and largest city of Austria. The city is regarded as the ‘City of Music’ from the great age of Viennese Classicism through the early 20th century. The city is also known for the essential role of the Art Nouveau movement; especially Gustav Klimt. Vienna is host to many major international organizations, including the United Nations and OPEC, too. The city center was designated a UNESCO World Heritage Site, in 2001. The city has heretical and also modern qualities, at the same time in cultural, economic, and political aspects.

The overall concept of the logo is to focus on giving the city a modern look. Main logo shape is ‘V’ from Vienna, and it is placed on a square shape like a checkbox. ‘V’ is composed of the elements from the coat of arms of Vienna. The left bar represents the wing of the black eagle, and the right bar represents the music note and also the head of the eagle. To create a modern and clean logo, a sans-serif typeface has been used.

Brand Identity

Logo Design