Ocean Nutrition is one of the largest suppliers of Omega-3 supplements in the world. For Mothers' Day 2012, they wanted to highlight the relationship between Omega-3 and heart health while showing moms some love.
I branded and designed the Gifts from the Heart Facebook campaign, a papercraft kit for kids which included DIY coupons for things every mom appreciates: the gift of time, the gift of health, one free "I Told You So", and the gift of tech support when she can't figure out Facebook or iPads or the internet.
This campaign reached a potential audience of 20,000, gained hundreds of likes for their FB page, and won a Silver ICE Award for Best Use of Social Media in 2012.
Completed at MT&L / NATIONAL Public Relations.
Creative roles: Branding, copywriting, graphic design, dielines.
Creative roles: Branding, copywriting, graphic design, dielines.
A cut-out-and-keep coupon holder to fill with all the fun Mothers Day coupons.
Each papercraft sheet was branded with Meg-3 and Ocean Nutrition logos and
always pointed back to the Meg-3 Facebook, Twitter, and website.
Each papercraft sheet was branded with Meg-3 and Ocean Nutrition logos and
always pointed back to the Meg-3 Facebook, Twitter, and website.
Time is the greatest gift... that's why it's the Present.
"I'll always try my best for you ... even if it's gross sometimes."
I'm always here for you, mom ... whatever (tech) support you need.
A bonus DIY greeting garland was given away on the last day of the campaign.
