The campaign was created for a local jewellery brand, P.C. Chandra Jewellers.
The main purpose of the campaign was to create a ethos of their 10k, stylish but affordable jewellery collection.
Points to be kept in mind were:
- Give it a young, peppy look.
- Venture into more young consumers in the market.
- Gain the trust of the millennial consumer.
- Improve sales by expanding into new, improved markets.
- Venture into more young consumers in the market.
- Gain the trust of the millennial consumer.
- Improve sales by expanding into new, improved markets.
- Maintain the synergy of their other print ads via layout.
- Find ways to highlight the delicate jewellery line.
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