Cliente: World Animal Protection
Agency: The Future
Country: Guatemala
Context:
In the 1st. anniversary of the worst catastrophe in Guatemala, the eruption of the Volcán de Fuego in Antigua Guatemala (half an hour from the capital city), a national protocol law for Animals in disasters fulfilled the same shutdown time despite the public commitment of the government after this natural disaster.
Idea:
A Noah's Ark was created that went around various places of Guatemala City like a teaser, with the message:
¿If he save them, why don´t we?
(and beneath you saw an arrow pointing the sky referencing God).
The press and media obvisuly start raising and spreading the news for a whole week...
The Video Case
We invite the media to a press conference to unveil the Arch authority and message and re-install the problem again in the country and people´s discussions. We have TV, Radio and digital coverage inmediately.
Results:
Guatemala Goverment resumed the project and approved the 1rst. Animal´s Emergency Protocol for the country.
- We get more than U$SS 20,000 in free publicity.
- The law now is not a problem, is and example for the region
- Guatemala became the 3rd. country in Latinamerica with Animal´s Protocol dissasters law.
Ej. de comentarios de la gente
Company: World Animal Protection
Agency: The Future Consulting
Executive Creative Director: Patricio García
Creative Director: Patricio García
Copywriter: Marlon Narvaez
Art Director: Patricio García
PR Agency: Enlaces Comunicación
