INTRODUCTION
New season, new deal, new look F1 on Sky Sports. The new title celebrates the raw and visceral aspects of the live sport. Showcasing the theatre of a weekends coverage, from team preparation to checkered flag, while also encapsulating the story and drama of the previous season’s championship. The simple but consistent left to right mechanic weaves its way through the edit, finishing with a spectacular CG move. The sequence signs-off with an unachievable grid moment, leaving the viewer with an unforgettable start of race experience.
The sequence has been 6 months in the making with shoots at the USA Grand Prix in Austin, Texas and Silverstone circuit, as well as countless hours in edit and audio. For the best experience of this, I suggest you grab your headphones, turn the volume up to max, click full-screen… and press play!
TITLE SEQUENCE - FINAL RENDER
SEQUENCE EDIT - STORY BOARD
END BOARD - STORY BOARD
BEHIND THE SCENES - SILVERSTONE SHOOT
CREDITS
Sky Creative Agency
Executive Creative Director: Ceri Sampson
Creative Director / VFX Supervisor: Justin Bates
Design Director: Chris Sharpe
Executive Producer: Sophie Brooks
Senior Producer: Steve Ryan
Senior Designer: Steve Jordan
Picture Research: Luke Nutt
The Mill+
Director: Ivo Sousa
Executive Producer: Ian Walker
VFX: The Mill / Edit: Trim / Sound Design: Envy
