Hyve Branding
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Hyve is a constantly evolving ecosystem and a hotbed for innovation and entrepreneurship. It’s a temporary home for digital nomads, developers, those who are already world changers as well as anybody seeking to become one.
Starting point
At the location Gempenstrasse 60-64 in Basel, the hostel "Generation YMCA Basel", the hotel "Stay at Basel SBB" and apartments also under the name "Stay at Basel SBB" were operated. With the takeover of the companies by a new managing director, the aim was to concentrate on one company with clear communication and a uniform umbrella brand.
Services provided
Market Analysis / Strategy
Naming
Corporate Identity & Design
Concept development
Creation
Production
Marketing strategy