To promote our weight-loss surgery program, we used a new clean look distilled from other curent marketing efforts. Using recent patients coupled with the theme "Lose the Weight -Find the Happy" we created a tv spot that showed some sassiness. Included below are the moodboard, storyboards and final spot. You can see my cropped concept did not make it into the final spot. On set, we decided it translated awkwardly into the video, so we scrapped it. Instead we went with lots of smiling faces and eye contact. Ya, I like it better too.

 

I handled the messaging and creative concept development, storyboard development and overall creative direction. I worked on set and of with a local agency partner - Emagination Unlimited (getemagination.com) who handled the Photo & Video production.

This tv spot has won multiple awards, including a local Gold Addy and a Merit award in the national Healthcare Advertising Awards.