Mental Health in Mexico has never been a priority in terms of government spending. People suffering from paranoid disorders like schizophrenia or epilepsy find it impossible to access affordable professional help to face this kind of issues that involve not only the individual, but the family as well.
Many drug-users ignore the fact that they may suffer from brain injuries, catalyzing into the development of irreversible brain damage. Although the effects of drugs have been exhaustively told in the Media, there’s little content developed in comparison regarding the indirect effects of drugs to the closest social circle of the consumer.
This campaign was designed focusing on this perspective, taking the data collected and analyzed by INEGI beyond into an actual story.
