Diseño de nueva identidad corporativa para la cervecería L´Artesana de Oviedo
L´Artesana es una cervecería situada en el centro de Oviedo. Sus creadores se sienten muy cerca del mundo celta. Así que esa debía ser una de nuestras principales referencias para la nueva imagen de marca. Algo muy característico de esta cultura es la magia y superstición así que, estudiando un poco las raíces, creencias y arraigos celtas, encontramos que el jabalí era símbolo de fortuna. No se nos ocurría un icono mejor para representar una nueva etapa. De esta manera un jabalí, representado de una manera muy particular, funciona como asa de un cuerno vikingo, un vaso con mucha personalidad. En su conjunto conforman un escudo, pieza indispensable para cualquier guerrero vikingo.
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Design of a new corporate identity
L'Artesana is a brewery located in the center of Oviedo. Its creators feel very close to the Celtic world. So that should be one of our main references for the new brand image. Something very characteristic of this culture is magic and superstition, so, studying Celtic roots, beliefs and roots, we find that the boar was a symbol of fortune. We could not think of a better icon to represent a new stage. In this way a boar, represented in a very particular way, functions as a Viking horn handle, a glass with a lot of personality. As a whole they make up a shield, an indispensable piece for any Viking warrior.
L'Artesana is a brewery located in the center of Oviedo. Its creators feel very close to the Celtic world. So that should be one of our main references for the new brand image. Something very characteristic of this culture is magic and superstition, so, studying Celtic roots, beliefs and roots, we find that the boar was a symbol of fortune. We could not think of a better icon to represent a new stage. In this way a boar, represented in a very particular way, functions as a Viking horn handle, a glass with a lot of personality. As a whole they make up a shield, an indispensable piece for any Viking warrior.
Estas son las referencias que tuvimos en cuenta a la hora de vertebrar todo el logotipo
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These are the references we took into account when structuring the entire logo
Imágenes durante al presetación de la nueva imagen de marca
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Images during the presetation of the new brand image
