IMPAKTO CAMPAIGN
This campaign was for a local shoe brand. Their new line of casual sportswear shoes, Impakto, was set to launch and a campaign had to be designed to:
- Highlight the features of the shoe.
- Venture into more high-end consumers in the market.
- Gain the trust of the millennial consumer.
- Improve sales by expanding into new, improved markets.
- Venture into more high-end consumers in the market.
- Gain the trust of the millennial consumer.
- Improve sales by expanding into new, improved markets.
Conceptualising the campaign.
Thinking about what could work with the four characteristics of the shoes. The visuals could be bizarre in order to attract more attention.
Copy: Be Limitless. Air Cushioned Active Wear.
Copy: Be Limitless. Anti Skid Active Wear.
Copy: Be Limitless. Full Flexi Active Wear.
Copy: Be Limitless. Washable Active Wear.
Print Advertisement created at R.K. Swamy BBDO, Kolkata, for the footwear brand, Ajanta Shoes Co., within the category: Product.
