Stigmatyped - Moving Beyond Stigmas
Award: CQ 55 Advertising Runner Up
Moving beyond stigmatyped is a campaign focused on highlighting mental health social stigmas. Often times, these stereotypes brings a bad light to mental health patients, causing delays in treatment and fear of being judged. When treatments are not encouraged, they become worst. The campaign showcases common things that patients hear and these could be read both ways by audience or the patients relating to their emotions.
YOU: I'm so OCD too. THEM: Too OCD I am.
Inspired by "OCD" habits, the circles are perfectly aligned except one. People are taking the words OCD so literally that it seems to mean nothing anymore.
Inspired by "OCD" habits, the circles are perfectly aligned except one. People are taking the words OCD so literally that it seems to mean nothing anymore.
YOU: It's all in your head THEM: All in your head, It's all in.
If they can show you their brain, they will, but you cannot see what's truly going on in their mind. Therefore they are shut down by words that imply their "rampant" imaginations.
YOU: Tomorrow will be better THEM: Better will be tomorrow
Being on the extreme spectrum of moods does not mean it will heal after waking up the next morning. It is not tomorrow will be better for some.
