The Brief

SoYo were looking to improve and add to their existing brand look, following the same style which their customers are familiar with.

The concept

 For the campaign is “Sunny SoYo;” playing on the idea that regardless of weather and mood, SoYo is always vibrant, fun, social, and an inviting experience.

The Idea

Taking from the brief and concept, the idea was to create a summer campaign show casing the mood and feel of summer while showing off summer activities here in Christchurch and local landmarks.