Marias Biotreff is a local supplier and cafe in a small town in Austria. You can buy organic and regionally sourced food, and also sit down for a nutritious and delicious breakfast. Since opening in 2012, the owner Maria made it her mission not just to sell products, but to passionately listen to customer feedback and tailor the shops experience for them. As the building was rebuilt during 2017, the idea of a rebranding seemed an almost perfect fit for the reopening in July 2018.
Because the interior design was created by Maria and her husband Max, a very close working relationship was absolutely essential in order to realise a fully cohesive and fully integrated design solution for the new shop.
To tackle the look & feel of the shop, the design contained a blend of Maria’s passionately infectious personally and the more industrial nature of the interior design of the shop. So, in the end the design was funny, lively and contained very simple illustrations. We picked a calligraphic font combined with a more static font that would better suit the interior design of the shop.
The main colour of the shop was always bright green, so an updated and slightly more muted colour was decided on, and an added dark green was used as a contrast colour. For the prints we used kraft paper and a very rough uncoated green paper to again relate to the shops interior design.
Since the redesign of the brand Maria has had many more sales and better customer feedback.
