Colorado's Best Deals App
Proposal for E-Commerce Discount Mobile App
Colorado’s Best Deals is one of the revenue generating branches of the Colorado’s Best brand. Clients offer discounts for their local services and restaurants. Consumers can purchase these coupon deals through the Colorado’s Best Website. The goal of this project was to offer the Colorado's Best Deals to consumers in a mobile experience.
This project proposal took place shortly after the show’s rebranding. We interviewed internal and external target market people to gain an empathetic view of customers’ needs. We clearly defined the goals of the app. We went through an ideation process creating solutions for setting up new users, showcasing individual deals, and the e-commerce purchasing and delivery process. We made several prototypes on paper before designing in Sketch.
