Photographs : imagie
BAUME WATCHES - CUSTOM TIMEPIECES
by I-reel
In order to promote the Baume brand and highlight its products, the source of its inspiration, and its expertise in watch creation, we created a series of content in three chapters:
- DESIGN: changing codes & simplicity
- CUSTOMIZATION: DIALS & STRAPS
- MAKING THE DIFFERENCE: SUSTAINABILITY & WATCHMAKING EXPERTISE
- CUSTOMIZATION: DIALS & STRAPS
- MAKING THE DIFFERENCE: SUSTAINABILITY & WATCHMAKING EXPERTISE
Each communication phase is divided into several subchapters in the form of square format videos with a duration ranging from 6 to 15s. The content of these capsules will be broken down into short content intended for social platforms: video, still images, loops, etc. creating grids of images on instagram in particular
.
CHANGING CODES
SIMPLICITY
DIALS
STRAPS
WATCHMAKING EXPERTISE
SUSTAINABILITY
Photographs : imagie
Photographs : imagie
Photographs : imagie
Client: BAUME
Executive Creative Director : I-REEL // vimeo.com/ireel // www.i-reel.fr
Producers : Henri Hayon
Project Management: Joanna Brunet
Producers : Henri Hayon
Project Management: Joanna Brunet
Director : Simon Ravet
Creative Director : Alain Laurans
Art Director : Marion Favier
Director of Photography : Christophe Alaphilippe
VFX Supervisor On Set : Henri Hayon
Set Designer : Géraldine Agasse
3D Artists : Bruno Jean
Compositor : Simon Ravet
We have been appointed for the art direction and accessorizing of the photo shot.
Photographs : imagie
Music & Sound Design : Maxime Lacoste-Lebuis
