Zeno Internship / Design and VFX / 2018
Netflix / Bernzomatic / Hersheys
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Over the summer of 2018 I had the pleasure of working at Zeno Group, a sister company of Daniel Edelman, in NYC creating a variety of photo compositions and engaging video content. Although I worked on more projects than shown below, I felt it would be better to show projects I worked on solo rather than collaborations with other members of the design team. It was a great experience overall and was super fun to work with some big clients such as Netflix, Bernzomatic and Hershey's, among others.
Netflix required very different compositions for their diverse ideas. A persona card for an online quiz about viewer's show preferences, a mockup of a branded rock climbing wall, and some funny pick up line cards based on some of their popular shows.
"What type of Netflix watcher are you?" persona card and rock wall mockup
Pick-up line social cards based on popular shows (Stranger Things)
Bernzomatic is a company that creates high-quality handheld torches for a variety of tasks, such as cooking, camping, industrial work, and pretty much anything else you would need a torch for. Our main objective was to highlight some of their diverse varieties of torches their functions, as well as create engaging social media content showcasing its many uses in action.
Product Breakdown
Videos for social media campaign
Hershey's advertising was all about bringing people together. They wanted their brand to show people setting aside their differences and spending good times together. You'll find a "left-wing right-wing" difference in political views did not prevent these two drastically different individuals from enjoying a Hershey's milkshake together. Heyshey's also brought families and friends together in parks by establishing a "Heartwarming Zone", rather than a typical "No _____ allowed" type sign.
Thanks for watching!
