ISM wanted to relaunch Kola Real's social media presence. They had several unattended profiles and fan pages on Twitter, Facebook and YouTube.
In conjunction with their advertising agency 20/20 Publicidad, we implemented a Social Media startegy to communicate their Chirstmas' campaingn; How to contribute several foster homes' children's Chirstmas Dinner and presents.
For each bottle of soda bought, you kollaborated (KOLABORA) with the making of the dinner. Another form of Kolaboration was dropping a present at one the 3 locations on Foursquare.
We produced several documentaries featuring the foster homes and how they colllaborate for the children's well being. And some memes about our domincan Chirstmas traditions.
At the end, more than 300 children had a great Christmas Dinner. :-)
