Branding, Packaging, Shipping Experience, Print, Social Strategy
Adélie is a Latina-owned organic, plant-based opulent skincare brand challenging ageism by empowering women to proudly embrace their evolving skin.
This brand has a unique story to tell. The global ingredients represent an ovation to each and every hand that has participated in a plant’s cultivation and harvesting, all the way up to the final formulation of each product. From family owned small farmers to Women Co-Ops in South Africa—Adélie choose to work with manufacturers that empower economic independence and fair wages for these communities.
We created a brand identity that pays homage to the regions where the ingredients are thoughtfully harvested: South America, South France, Chile and Morocco.
Each topographic map of these regions were re-imagined into stunning patterns, capturing the natural beauty of the individual landscapes.
Client: Adélie Skin Care
Design & Creative Direction: Aliado Studio
Photography: Adélie Skin Care
Industry: Health & Beauty, Clean Beauty
Impact: Responsible Harvesting, Sustainability, Economic Development,
Minority-Owned, Empowerment
