Requirements:

- Short, pithy copy

- Visually clever

- Highlight human (or animal?) element 

- Get the attention of security professionals at "disruptive" financial start-ups

- Complement post text to drive clicks to downloadable content

The concept was developed by myself, Zack Flyer, and Veridium's marketing specialist, inspired by a phrase in one of Veridium's white papers: "risky business."

I came up with "security shouldn't mean jumping through hoops" and I guided Zack in developing "we'll help you lock it down." 

Zack also did the execution work for all three concepts.

Ad roll / Road block advertisements

We loved the concept so much, we executed it for our ad roll as well.