/ Special Edition for Christmas _
On christmas 2012, for the first time ever, we launched a special limited edition gifting type bottle, for Colombians to celebrate their year achievements, which was a great innovation for Club Colombia in respect to the rest of the beer brands and placed the brand at the same level of premium alcoholic beverages usually used for gifting and celebrations.
In addition to the bottles, we designed a special package inspired on the deconstructive architecture with irregular and geometric shapes in order to give it a contemporary vision while maintaining the traditional organic and artisan brand elements.
More than 165.000 bottles were placed in the market, and the concept soon became a sales success.
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Advertising Agency: Leo Burnett Colombia
Executive Creative Directors:
Fernando Hernández, Mauricio Sarmiento
Creative Directors: Alexis Ospina, Carlos Oviedo
Creative Directors: Alexis Ospina, Carlos Oviedo
Industrial Design Director: Paola Torrenegra
Industrial designer: Ricardo Alegría
Art Director: Andrés López
Copywriter: Andrés Salamanca
Art Director: Andrés López
Copywriter: Andrés Salamanca
Photographer :: Pink Flamingo. Colombia.
Dic. Año, 2012 /
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