Client
TeamMotivation is an Amsterdam based outdoor fitness service that focuses on personal, straightforward, and limit breaking trainings.
Problem
In 2018 the client wanted to both strengthen the brand identity and improve the general usability of the old website designed in 2013. While the old website was confusing, had low resolution images, and was full of information that was no longer relevant, the new design was made with a 'straight to the point, no nonsense' approach.
Solution
I designed the website with a combination of new photographs from the client and stock images. A black/white theme was used to further communicate the stronger and more consistent brand identity. After creating new mockups and wireframes and discussing this with the client, the final website was made using a CMS software called WIX (per client request).
