At FontanaDiseño we made the gas station store a place where the customer can feel at ease, adding sustainable values to the brand, and providing a comfortable environment, and better food choices, for drivers. Total branding, applied to every nook and product in the store. Branding guidelines and implementation. Client communication.

Project done while working at FontanaDiseño, under Rubén Fontana and Zalma Jalluf supervision. Logo by Rubén Fontana. Brand strategy: Rubén Fontana and Zalma Jalluf. Branding materials, packaging, environmental graphics, signage, brand manual, sub-brands: Lead designer: Micaela Blaustein.