Play VR is a chain of virtual reality games attraction. 

We developed for Play VR:

-positioning strategy 

-corporate identity 

-brand book

We also have created a communication strategy for effective dialogue with different target audiences. 

Market research has shown that the coverage of new audiences will allow the brand to reach the Federal level and become a leader in its segment. 

To do this, we developed a positioning with a focus on impressions, where everyone can become the main character of an exciting adventure. It was important not only to keep the current audience in the face of hardcore gamers, but also to attract new casual gamers and families with children.

Color coding was chosen talking into account the positioning and technical features of the project (equipment color and practicality) 

Black and yellow- bright and high-contrast combination. In the interiors of malls  - clearly visible, directly in the entertainment sections - recognizable.

Corporate identity clearly builds brand from the competitors and doesn’t interfere with the content. 

For the Play VR brand we have developed a brand book, which spelled out all the most important aspects of the created identity. Developed schemes, rules and modular grids for creation of new materials and the main types of advertising media.