Say Cheese
Cheese plate Say Cheese from the company Tasty Standard is a new unusual product of the finished cheese plate, which contains varieties of cheese harmoniously combined with each other and a light snack to them. UP BRANDS specialists carried out a successful launch of the brand: the name and slogans, corporate identity, packaging line design were developed, as well as promotional and presentation materials were created for effective promotion in retail networks.
The name was born on the basis of the well-known wordplay. Say Cheese is a phraseological unit that has long been rooted in the minds of consumers and always gives rise to positive associations and memories, helping a new brand to attract attention and be remembered. To maintain the brand image and increase the effectiveness of marketing activities for its promotion, the slogans “Our cheese is at ease!”, “There is no such thing as cheese”, “Cheese is the head of everything!” Were developed.
To emphasize the novelty and unusualness of the products of the line, a unique ergonomic container was developed, in the design of which the nuances of the location of the cheese set are taken into account - round transparent windows through which you can see the product. Neatly sliced cheeses are sealed to keep their flavor and freshness, and laid out in separate sections. Cheese set is complemented by honey, nuts, French crackers and bamboo skewers. Delicious illustrations made in watercolor, attract attention to themselves, talk about what the buyer will find inside, and give the charm of each plate.
Cheese plate is an offer for people with good taste, connoisseurs of fine wines and the best cheeses. Our experts have created a brand consonant with the lifestyle and consumer expectations of the target audience, the shape of its packaging and its design, emphasizing the premium nature and naturalness of the products that make up each set.
High sales and the growing popularity of Say Cheese cheese plates among consumers are the most objective assessment of the effectiveness of our work on brand development and packaging design.
