Market-Entry Campaign for buero_v1. Newly founded design bureau Düsseldorf.
buero_v1 has been founded in 2018. The kick-off took place in October 2018. In order to clearly position its brand image on the market and present buero_v1 as a design bureau, we developed a concept for a campaign for the entry into the market. This campaign with the title “#geilaufdesign” depicted the main ideas of our design office and played with ambiguous claims. With this campaign, buero_v1 appeared as a design bureau for the first time. Our particular vision was represented through strong, urban motifs. “#geilaufdesign” shows passion for design and directly addresses several potential features.
The motifs which we developed rely on buero_v1’s own corporate colour, neon green (acid green), which makes them stand out with high contrasts and powerful illustrations. buero_v1 has chosen a clear and simple typographical style. The overall urban appearance is created by colour, claims and motifs.
This campaign was produced by using classic media and multimedia screens. These included billboards, ads, sponsored posts and social media marketing. Through perfect targeting, the target audience was defined. Statistics show a total reach of approximately 200,000 views.
© buero_v1 GbR Esref Sarikaya O und Verena Weber, Designbüro | Speditionstraße 15a, DE-40221 Düsseldorf
buerov1.de | E: hello@buerov1.de | T: +49 211 97634905
