Business area: Online fashion retail

Product: Logo, Corporate identity, Landing page, Packaging, Signage

Customer:
A new brand of online fashion retailer of men's and women's accessories and clothing. Based in Italy it has a wide chain of suppliers, offices, and warehouses. Specializes in mass-market and premium segment products. It is an e-commerce platform that delivers goods all over the world. The concept of the project is a fine selection of trendy products, luxury quality, and high service standards.

Challenges:

- create a new brand and identity

- create a website with a marketplace

- branded clothing and accessories packaging development that communicates with the project concept

- logo adaptation for office and warehouse site signages

Solution:
The brand logo was developed in the style of modern fashion retail: the name is in the form of a symmetric strict black font with a contrasting red accent in the typography. This design is unique in comparison with other representatives of the market, who often choose a simple text type of logo. The finished logo is also adapted for signage of retailers' sites in a rounded form. The corporate colours we chose: black as the main color, red and white as supporting ones. This composition of classic basic colours perfectly emphasizes each other which creates an image of an actual premium brand out of time. The product packaging we developed is made in a corporate color scheme using high-quality plastic and thick cardboard: quite an expensive but profitable solution for the brand image. The website is presented in a concise design with selling photo content and slightly more complex (unlike the logo) but elegant typography.