D&AD New Blood Awards 2018

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For students, grads, and aspiring creatives between 18 and 24. Real briefs, set by real clients, judged by top creatives

For this competition, I chose brief from Hellmann's, which want to help the global issue of food wastage.
ISSUE

Love food, hate waste. In the UK we throw away 19% of all the food we buy. This problem is not just about money, but also that we consume way too much food, while other countries don't have any. We extremely burden the meat industry so the animals are overfed with chemicals which are causing their unnatural growth. Problem is not just with the meat industry. Tonnes of fruits and vegetables are also thrown away because of retailers standards. Fruits and veggies which are not perfectly shaped are thrown away due to this reason. There are many other problems not just on the supplier's side but also on consumers side.

SOLUTION

My solution is to give people some advice on how we can avoid or help this problem. I came with the campaign which will fight against this global issue. This campaign contains a series of nine posters with answers about how everyone can be helpful by changing just a few steps. To support this message I designed several examples of packaging which can help to change people's attitude toward this cause. To reflect Hellmann's standpoint "We 're on the side of food" I came up with hashtag #iwantachange so this campaign can go viral.

TONE OF VOICE

My tone of voice in the campaign is to show how food is delicious. The main part of posters is coloured, high-resolution photos of juicy and fresh food. To show that is such a shame to waste something that good.
(All photos are from internet stock, not mine)