Jubu is a non-profit organisation that aims to encourage people to talk about any mental issues they experiencing, and that Jubu provides the online-space for peer to peer chats, social media pages for advice and also a help land-line.
Slang campaign: Basing the campaign on a statistic on young peoples mental issues, the campaign aims to engage a younger audience by using British youth slang to gain attention.
The colours are meant to have a moody tone, as well as match the different types of mental issues. The movement and revealing visuals is a metaphor for the 80% of those who don’t speak about their issues and to cast a spotlight in an attempt to help find them and uncover those who are experiencing the issues.
