Classical Music Ensamble Branding

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Celebrate. Accelerate.

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Tasked with branding the 10y anniversary of a classical music ensamble.

During the ten year journey of this ensemble they have clashed with all genras in the business. A true contemporary classical ensemble that put the listeners first. Creating experiences that rattle the mind and move the heart.

Client / Norrbottensmusiken
Services / Brand Identity, Print Design, Packaging Design, Event Design.
Year / 2017
Co-Credits / Vinter

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Thank you for paying my lön

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And Pow Pows trips to the Mountains

My work is based around the concept of Design Thinking. Providing simple frameworks for understanding where to focus innovation efforts and how to structure these efforts for the highest likelihood of success. Through the years I have found many advantages that this design approach brings to entrepreneurial efforts, both within startups and major multinationals. In many peoples’ minds, design amount to an aesthetic exercise. And yes, design can have an aesthetic impact but for me that is neither its primary objective nor its greatest value. If applied strategically, design can deliver many forms of return on investment to a business. Strategic design thinking can help us capture new market opportunities faster, to extend our reach across current markets and into new ones, to deepen relationships with customers. It can even be used to develop and foster internal innovation capabilities and to capture disruptive new market opportunities.

Thanks for checking me out!