Microsoft Surface
New Blood Awards Project 2018
BRIEF:Use film to spread
Microsoft’s mission:
empower everyone to do
and achieve more
Microsoft’s mission:
empower everyone to do
and achieve more
Now it’s time for the world to know: Microsoft
and Microsoft Surface mean infinite
possibility, new ways to create and
collaborate, and the power to achieve. The
immersive, emotive magic of short-form,
shareable film is the ideal medium to show
this.
and Microsoft Surface mean infinite
possibility, new ways to create and
collaborate, and the power to achieve. The
immersive, emotive magic of short-form,
shareable film is the ideal medium to show
this.
By using clay we played with the idea of 'molding'. Microsoft Surface aims to help young creatives and professionals to do and achieve more- to mold their futures. The little figure is active in every scene and color space. The way it takes control and power of the clay should signify empowerment.
The colorful 'Play-Doh' is a nostalgic element aimed at millennial who dream of a time when creativity used to be uncomplicated and uncontrolled, this nostalgia makes the viewer feel comfortable.
The track used is by Animal Collective - 'My Girls' The song is fast paced and cheery and suits the colorful and playful nature of the video
By
Cecilia Walker and Liezl Naude
